A question asked often by our potential clients: How are leads for mortgages generated?
The simple process of mortgage lead generation will usually begin with a network of mortgage websites. Many companies believe that the highest quality mortgage lead will come from borrower initiated web searches. For this reason, much time is spent on marketing efforts ensuring that the network of web sites is easily usable for consumers to find in one of the three major search engines such as Google, Yahoo or MSN.
The main goal for most companies is to produce quality mortgage leads. For this reason alone you should not use generate leads through low quality techniques such as mass email (SPAM), pop-up ads, pop-under ads, spy ware, etc. This form of mortgage marketing only serves to decrease lead quality because it is not necessarily borrower initiated.
After a user has found one of the many informational websites, they are presented with an opportunity to fill out an online application. If a client has decided not to fill out an application, they will simply be invited to bookmark the website or sign up for newsletters that may be offered.
Upon submitting the application, the lead for mortgage is scrubbed by a validation software ensuring that the data is consistent with the many data rules. After validation, the system analyzes the mortgage lead against a lead filter criteria. If a match has been made, the lead for mortgage is sent to your account and you would be notified by email or phone.
It is recommended that you contact the mortgage lead as soon as you can. They will probably be expecting a call as soon as possible. From here, the lead for mortgage generation process is complete and it is up to you at this point to convert mortgage leads into loans.
